Pauly D Jumps on the Trademark Bandwagon

February 17, 2010

Monsters & Critics is reporting that Pauly D is joining the Situation and Snooki in applying for a trademark for his nickname. Unlike Snooki, who has designated that she wants to use her nickname for public appearances and print materials, and the Situation who wants to use his for a cologne (and his brother wants to use it to put on panties), Pauly D’s trademark is strictly pre-Jersey Shore business.

He wants to trademark the name DJ Pauly D to be used “in the nature of disc jockey services.”

With so many lucrative gigs in Boston, Chicago, Dallas and Vegas popping up, it makes sense for Pauly to get in on the trademarking action.

We’re not patent lawyers, so there’s no word yet on whether or not use of the trademark will cost MTV extra to use or if use has already been written into the contracts.


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